The 4th general assembly of Europa International – the European organization for sales agents – took place in Cannes just before the opening of the festival and the market. Now EI counts 31 members from 12 European countries.
The main discussion was about EI conference, an event organised for the sales agents, focused on new ways of distribution and promotion (viral marketing, use of social networks, etc.). It will take place alongside Europa Cinemas’ general assembly in Paris in November. This event is part of Distribution 2.0, The Match Factory’s project supported by MEDIA Mundus. Besides that, the MEDIA programme and the support for distribution and sales agents were discussed, in order to defend and respect the sales agents’ interests, for the current programme and for the future programme.
The next general assembly will take place during EI conference in November 2012.